Nothing about this is Denver-specific. Every market has agents losing referrals to portals that out-structure them — Denver is just the one we built first.
Accepting agent profiles today. Filter the directory by any of these.
We don’t launch a market with an empty directory — that helps nobody. We launch when there are enough agents in it to be genuinely useful.
Usually one agent in a city gets it before anyone else does and asks us to open it. That is how Denver started.
We look at how buyers in that market are actually searching, and whether structured profiles would realistically win attention there. Sometimes the answer is not yet, and we say so.
The agents who open a market get priority placement in it and locked pricing for as long as they stay listed.